custom Portfolio

We apply experience and fundamental investment beliefs to Each portfolio

Each portfolio is individually managed.  Led by Chief Executive Officer and founder Kirsten Tollefson, our firm treats investing as a partnership with each client, creating customized investment plans with a highly personalized approach. Each portfolio is managed separately and is not managed against a standard portfolio model. Transaction costs and tax consequences are always considered, however never precede prudent investment decisions.

Sound judgment and market perspective guide the management of the client’s portfolio.  We offer our over thirty years investment expertise to achieve the client’s unique goals.

Diversification is crucial.  We diversify investments to provide stability and capture returns from favorable assets classes. Strategic asset allocation and periodic rebalancing ensures that the portfolio continually meets the client’s specific investment policy and appropriate portfolio structure given current market conditions.

Prudent fixed income management plays an important role.  We select individual high-quality investment grade fixed income securities to fulfill specific client income needs, provide diversification and serve as a source of liquidity. We utilize preferred shares, corporate bonds and U.S. government securities.  Tax-free investments are used when appropriate.

Performance is measured against the client’s specific objectives.  We use benchmarks appropriate to the specific asset classes in each client’s portfolio as additional indicators of performance.  This customized performance reporting accurately reflects the true returns within the portfolio.

We are tax efficient and sensitive.  Investment decisions are not driven by taxes; however, our client’s after-tax returns and various tax complexities are considered. Our low trading turnover rate minimizes large capital gains and takes advantage of capital gains tax rates.  We work closely with our client’s tax professionals when appropriate.

Portfolio reporting is tailored to each client.  The client is able to track the portfolio through reports confirming transactions, account holdings, valuations, current income summaries and investment results.  Taxable portfolios receive capital gain and loss reports on an annual basis.

Open communication is essential to delivering the highest level of client satisfaction.  Managing each portfolio is continuous and fluid.  It is critical that the client’s portfolio keep pace with life changes as well as adapt to the dynamics of the market.  Communication allows us to be responsive and flexible in our portfolio management and service.